"Best Known Beats Best Every Time"

Grant Cordone is credited for saying it. "Best known beats best every time." 

Every home service business wants the same thing - To be the best. Of course we do! We want everyone to think of us as the clear choice because we have the best products and services in the world, our customer service is heads above everyone else, our prices are competitive, and we never make mistakes. But let's face it, we're chasing our tails trying to be the best, hoping we'll get more word of mouth referrals and somehow become the clear choice in our industry.

Don't get me wrong, becoming the clear choice IS the goal. It's just, we need to be realistic on what it takes to get there. 

Let me explain

I'll never forget launching our first SaaS product (Software As A Service) as a marketing company: RooPunch.com . The marketing concept was simple - A kangaroo with gloves on and the tagline that says, "knockout your competition with killer referrals." I loved the premise of the product.

The plan was simple - create a software engine that allows you to create unlimited landing pages that make you the clear choice for your business. Think of it like a digital handshake that makes you the easiest to refer in your market. You create a landing page SPECIFICALLY for someone to refer you out and a solid offer that can be redeemed for anyone who fills out the form on that page. You target your referral stream (say friends and family, or roofers, or electricians, etc). Once you make a template for that referral stream with either a video or a static image, you can now make unlimited landing pages SPECIFICALLY for each individual/business you know. 

A template flow would look like this: "To the friends and family John Doe... This is what I do... This is how I solve your problem. And because you're a friend/family member of John Doe you'll get a $200 discount by filling out the form on this page." 

The product is solid. Create unlimited landing pages that make you the expert, make you stand out, and make you the easiest to refer in your market.

What we didn't take in to account is that the application of this product is unlimited in scope. While many are using it as a referral engine, it could is also being used for event promotion, or as a front door to ecommerce, etc. Honestly, people are pretty brilliant in how they implement tools. 

One other thing we didn't take in to consideration is how much of an SEO machine the product is for our clients. Literally hundreds of backlinks that position the client as the clear choice in their industry, easy for people to refer. With the advent of Generative AI SEO, this became a massive, free game-changer for our clients. 

After 6 months coding it the product we got a beta team together, heard their feedback, made necessary adjustments, and went back to the drawing board. 

Now, the biggest problem people have when they launch a SaaS product is features vs sales. When do you launch? When the product is fully built out? Well, a product is NEVER fully built out. Yet functionality is essential. Therein lies the problem. 

We decided to launch. Probably faster than we should have. We had a choice. Work on making it the BEST product or put the money into marketing and start getting a return. We chose the latter. 

Today, Roopunch is getting ready to launch a nationwide campaign.  Exciting to be sure.

We have a solid product that does way more than we'd anticipated. And it's soooo affordable. In fact, it'll never be this affordable. 

Our goal?

To be the best known referral landing page/SEO answer on the market. 

Oh, we'll get better as we go. But if no one knows we exist, being the best will never matter. 

LET'S LAND THIS PLANE

So I encourage you to think in terms of being the best known AS you seek to be the best. Certainly they're not mutually exclusive. But growth comes from a growth mindset. And no one know you're the best until you become the best known. 

I'm a full time digital marketer who specializes in Facebook and Instagram campaigns for businesses in the home service industry. We are a pay per lead business, and we don't get paid unless our clients get results. If you're interested in growing you home service business reach out, we may have some openings.